1 million pre-orders in the first 24 hours perhaps isn’t the greatest context in which to read this article, but suffice to say, Apple’s sales numbers rarely have any coalescence with the activities of their business. The original iPhone 4 was marred by antenna problems, only to cleverly be called ‘antennagate’ in the closed circles of tech fans whilst consistently ranking as the best selling smartphone worldwide. So to say that I’m unsurprised over my knowledge of the iPhone 4S’s phenomenal pre-order statistics would be an understatement. However, the post-show disappointment that almost everyone expressed on the day of the iPhone 4S’s unveiling leaves a lot worth talking about, and a lot of lessons to learn.
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